1. Politicians and pundits often like to think that elections are won through a mixture of policies, big ideas and an appealing image. 2. The strategy is deliberately designed to turn his appealing image as a genuine military hero into a political liability. 3. Bureaucrats and a government bureaucracy can never evoke an appealing image among the public. 4. Nike signed Michael Jordan, whose court skills and appealing image brought the company fame and fortune. |
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