1.   Politicians and pundits often like to think that elections are won through a mixture of policies, big ideas and an appealing image.

2.   The strategy is deliberately designed to turn his appealing image as a genuine military hero into a political liability.

3.   Bureaucrats and a government bureaucracy can never evoke an appealing image among the public.

4.   Nike signed Michael Jordan, whose court skills and appealing image brought the company fame and fortune.