71.   Corporate sponsors are flocking in to get a piece of it.

72.   Corporate sponsors can call on him for free appearances, and they often do.

73.   Corporate sponsors have paid to put their names in all the right places.

74.   Corporate sponsors looking for autographs plus angry players after a humiliating loss equals a potentially ugly situation.

75.   Corporate sponsors of the effort include MCI, Netcom and America On-Line.

76.   Corporate sponsors provide the food in exchange for free advertising.

77.   Corporate sponsors and licensed manufacturers can now decide whether to reward women professional athletes the way they do men.

78.   Corporate sponsors and licensees will also attach themselves to the marketing scheme.

79.   Corporate sponsors give professional team players free equipment and trips to tournaments and practices.

80.   Corporate sponsors pay dearly to attach their names to the event, virtually covering camp costs.