41.   Subscription fees for premium services ranging from image archives to video feeds are everything.

42.   Sportsdaq will feature advertising, collect e-commerce commissions and sell premium services.

43.   That will be offset, though, by lower programming costs and the ability to attract more subscribers who are interested in premium pay services.

44.   The challengers, including Scientific-Atlanta and Worldgate Communications, would simply treat the Internet as a premium cable service.

45.   The challenge facing CompuServe and the other premium services is to find some other way to compete, said Paris of Barrington Research.

46.   The company also has a premium service attached to on-line companies like Compuserve and a market research firm.

47.   The danger in promoting premium services is that regular customers may feel they are getting second-class treatment.

48.   The money is expected to come from advertisers and viewers who will pay for premium services, such as movies and games on demand.

49.   The new initiative, called Schwab Signature Services, will offer three levels of premium service with increasing levels of personal attention.

50.   The on-line services all delight in the growing popularity of chat since it is billed as an extra cost, premium service.