21. So, long-time leaders are modifying their strategy from the celebrity endorsements to aggressive registration and the shaping of public debate. 22. Some of the best-known Italian dubbers are celebrities in their own right who can demand movie-star fees and celebrity endorsements. 23. Sorkin has done for multiple sclerosis what millions of dollars of advertisements and celebrity endorsements could not. 24. Tanqueray offers a twist on celebrity endorsements, with the singer Tony Bennett. 25. Television ads and celebrity endorsements? 26. The celebrity endorsement has become a marketing tool. 27. The conventional wisdom is that basketball footwear is a teen fashion business partly shaped by the celebrity endorsements of basketball stars like Michael Jordan and Allen Iverson. 28. The stamp of celebrity endorsement also influences what kids buy. 29. This week it even gets a celebrity endorsement of sorts. 30. To build credibility among first-time buyers, First Team has recruited celebrity endorsements from Wayne Gretzky and Katarina Witt. |