1.   World Cup soccer is passion and a racing heartbeat, not Arthur Murray moves on a defensive midfield line.

2.   World Cup soccer is a serious business, which comes as news to most Am ericans -- but not to the rest of the planet.

3.   World Cup soccer?

4.   World Cup soccer is a natural for the device, with ads targeted for each nation watching the matches.

5.   World Cup soccer is down to its last six games.