1.   Winning the title brings huge financial rewards.

2.   Winning also brings more tangible rewards.

3.   If anything, John Madden said, this team should want it more because it understands the euphoria that winning the Cup brings.

4.   In football, despite almost any past troubles, winning can bring everyone together.

5.   Winning has brought them a surge in popularity, particularly among younger fans, as well as a fan club with a telephone line and an E-mail address.

6.   She can compete in painting, dancing or cooking contests, and winning brings money and prestige.

7.   But winning brings a possible semi-final date the Dream Team, provided they stay on form and win Pool A by beating Croatia here Sunday.