1.   Athletic-wear companies are counting on the sideline camera to promote their brands.

2.   A second sideline camera is used for tight live shots.

3.   Sideline camera pans on cheering Melonheads, hearty fans no doubt, but they never saw Deacon Jones and Merlin Olsen converge on a quarterback.

4.   The all-seeing eye of the sideline camera is a potent form of advertising.

5.   The problem with the sideline cameras was that viewers lost a sense of distance and perspective.

6.   Tillman did not talk to him and waved away the intrusive sideline cameras.

7.   The British broadcaster will be using sideline cameras for the first time in a league match in Scotland.