1.   The Big Three began sounding the alarm in a big way when January sales figures were reported.

2.   Thursday, major stores reported figures showing that those expectations had melted away.

3.   Due to the housing and building recession everyone in the stock market knew it would be reporting dreadful figures this week.

4.   A similar figure was reported by The New York Post last week.

5.   All those companies now report quarterly figures, something that was considered rare in years past, traders said.

6.   Britton said the survey results only seem to have gotten worse, because of a change in the way Pac Bell reports the figures.

7.   But once a figure was reported, several other outlets simply repeated that first figure.

8.   Campaigns have to report figures on donations and spending only every three months, so a current comparison is not available.

9.   Chrysler was the first large automaker to report sales figures for the month.

10.   Circulation figures are reported by the Audit Board of Circulations every six months and are based on statements from each publisher.