1.   Almost from day one, the arguments over royalty rates, promotional budgets and artwork waged unceasingly.

2.   Contractors will often use their promotional budget to cover costs.

3.   Made by a small independent firm, it stood little chance against the big toy companies with huge promotional budgets.

4.   Around two thirds of promotional budgets are now reckoned to be spent on the less glitzy marketing activities such as direct marketing and sales promotion.

5.   Occasionally, however, a major trade publisher brings one of them out, with a hefty advance to the author and a promotional budget.

6.   Since many art-film distributors have limited prints and almost no promotional budget, they look to get the biggest bang for their buck.

7.   Since both books are already slated to be filmed and have immense first printings and prodigious promotional budgets, one can foresee something of a turf war.

8.   The company does not break out sales projections or reveal promotional budgets.

9.   They are the small, ambitious movies that have tiny promotional budgets.

10.   They said the lottery billed outside firms because that method was more convenient than paying each vendor itself, and because it did not have a separate promotional budget.