1.   Results show that lack of product knowledge by staff was a major criticism.

2.   An individual who has no product knowledge but has imagination can often stimulate ideas.

3.   Issues such as product knowledge, lead generation and customer service are tackled.

4.   It measures sales staff product knowledge and friendliness and other issues connected with the purchase.

5.   Product knowledge, selling and management skills are all part of the training which our people go through.