1.   Instead, online brokers will emerge as intermediaries.

2.   Although he was an early proponent of heavy marketing spending, he now fears that some online brokers are spending far too much to acquire new accounts.

3.   And Punishill at Forrester says other online brokers will come forward soon.

4.   And rival online brokers offer cheaper commissions, cooler images and cutting-edge technology.

5.   And Smith likes BUYandHOLD.com, a specialty online broker.

6.   Another online broker, TD Waterhouse, also will work with Goldman.

7.   Archipelago, the fifth-largest ECN, gets its orders from online broker E-Trade, among other sources.

8.   As people become comfortable using the Internet for investing information, the principal lure to leap into trading on line is the very low commissions of the online brokers.

9.   As more consumers climb aboard the stock market bandwagon, online brokers are swamped with business.

10.   At least half a dozen online brokers, including Datek, Discover and Waterhouse, already offer some version of the service.