1.   And a merged agency would be more administratively efficient and could better deal with changes within the electric and natural gas industries, he said.

2.   Carolyn Libby, who was executive vice president and executive media director at Lintas New York, will continue in those positions at the merged agency.

3.   Jonn Behrman, chief executive at Beyond Interactive, becomes president and chief operating officer at the merged agency.

4.   Molly Rosen, who was executive vice president for new business at Lintas New York, will continue in those positions at the merged agency.

5.   The merged agency did not truly jell for six to eight years.

6.   The merged agency will be headed principally by executives of Modem Media.

7.   Why not call the merged agency by the more famous Ayer name?