1.   Many of the products manufactured by Noble Metals are mature products with little difference between our product and that manufactured by our competitors.

2.   They are mostly mature products, with very few competitors.

3.   And it needs to do that at a time when mutual funds have become a mature product.

4.   For a mature product, Office has plenty of rough edges.

5.   From a branding perspective, that leaves the category relatively undefined, unlike mature products such as cola or cars.

6.   It wants ratings now, not over a span of years, by which time a league can conduct a TV auction for the mature product.

7.   The company hopes that sales of such products will offset sagging sales of its more mature product lines like traditional VCRs, and analog television sets.

8.   The NBA was becoming a mature product and its bad boys were endangering its brand equity.

9.   They are in a mature product cycle.