1.   Competition also got rougher, with rival Natural Wonders INC. of Fremont and similar stores luring away consumers.

2.   Analysts said incentives and rebates automakers offered earlier in the year to lure consumers may have taken sales away from the second quarter.

3.   And in June, Kmart Corp. unveiled its Bluelight.com site, offering free Internet service to lure more consumers.

4.   And while neither banking behemoth has any intention of abandoning corporate customers, both are being more selective in that area while redoubling their efforts to lure consumers.

5.   Another cause for concern was that retailers were practically giving away merchandise to lure consumers from their recent tightfistedness.

6.   Blue Shield of California, a San Francisco-based nonprofit, is trying to use humor to help lure consumers.

7.   Bonuses sometimes lure consumers into choosing a particular credit card or other product.

8.   Adding Marshalls would help TJX recoup market share lost to department and chain stores, which have lured consumers by cutting prices.

9.   Also hurting the company was the lack of any exciting new software to lure consumers into its stores this holiday season.

10.   But a Seattle division of the Compuserve computer on-line service hopes to lure more consumers into cyberspace with a good old-fashioned marketing gimmick.