1.   The company licensed its name to others.

2.   Bally Entertainment, which licenses the name to its spinoff, said it was thinking about taking it back because of the Louisiana debacle.

3.   Before designers license their names, they make sure the various products meet their standards of quality and style.

4.   After prohibition, Canadian brewers Fritz and Emil Sick licensed the name, which had been sold to a California company, and eventually acquired full ownership.

5.   Brian Kreck says Mill Creek no longer licenses the name, but blush continues to be used by the trade and the wine public.

6.   But its stock has lagged and the profits from licensing the name are now more tempting.

7.   First, the company has been aggressive at licensing its name for new products.

8.   Fashion designers can increase their profile and commercial success by marketing to a mass audience, by licensing their name or by designing for main street retail chains.

9.   Golfer Arnold Palmer, years after being a successful competitor even on the Senior PGA Tour, makes millions by licensing his name.

10.   He declined to disclose details, but word around the industry is he licensed the name to a Hong Kong manufacturer for a large profit.