1.   It was a great old ploy because they needed a win.

2.   Nevertheless, there are signs that this great marketing ploy has run its course and that those years of hype have come back to haunt Beaujolais producers.

3.   That assumption, as it turns out, is a great marketing ploy but a dangerous motto for living.

4.   The character issue is a great marketing ploy for the Diamondbacks.