1.   The key is single variety wines, labelled by grape name, and the judicious use of oak.

2.   And they resolved to trumpet that fact by featuring the grape names on their bottles.

3.   Barbera is both the wine and the grape name, and in the last decade it has become a chic Piedmont red wine.

4.   Because the grape name has become so meaningless, more wineries are adding information to their labels to set a wine apart.

5.   But there are almost as many wines using grape names.

6.   Featuring the grape varietal name so prominently leads many consumers to believe that one wine, in this case chardonnay, is much the same as any other.

7.   For the most past, the French take grape names for granted.

8.   Grape names soon became of prime importance to Americans.

9.   Hundreds of European producers have scrambled to get the grape names out on their labels.

10.   Largely through his influence, wineries began to use grape names to distinguish their best wines from their cheaper stuff.