1.   Prepare a list of six food products that are available as store brands, generic brands, and national brands.

2.   And prices for brand-name cereals have gotten so high that shoppers think nothing of trading down to generic brands or steering clear of the breakfast aisle altogether.

3.   As for the corn, I opted for the generic brand, as many other shoppers have been doing.

4.   But, respectfully, the sarcasm in your last dispatch about the value of knowing that Mrs. Jarrod uses generic brand detergent was unnecessary.

5.   Buy generic brands.

6.   He also said the selection of store and generic brands is often limited.

7.   Or what can you do when you need a brand name drug and you are only given a prescription for a generic brand?

8.   Ricoh has no desire to tamper with that loyalty, any more than General Motors would want to reposition the Corvette and the Cadillac as generic GM brands.

9.   The product mix keeps being upgraded along with profit margins, in contrast to the trend in human foods toward cheaper generic brands.

10.   There are always terrorists -- Arab, IRA and the mysterious generic brand -- but they seem to have been all used up.