1.   GoTo is taking a Yellow Pages approach to the online directory business, charging advertisers for placement and prominence.

2.   In addition, Sprint said it had hired brokers to determine the value of its directory publishing business for a potential sale.

3.   In addition to Madison Square Garden in New York and Caesars World, major holdings include an information directories business and technical schools.

4.   It also sold its payphone business and outsourced its directory inquiries business as part of that reorganization.

5.   Media Group holders also will get a proportional additional share of the phone company stock because of the shift of the directory business to U S West Inc.

6.   The company is close to reaching half its goal through deals to sell real estate and Yell, a directories business.

7.   The company would restructure the transfer of the directory business should the legislation become law, U S West Media spokesman Steve Lang said.

8.   To win over investors, ITT could choose to sell assets like its phone directory business and the St. Regis hotel, analyst Murren said.

9.   But still, the new rates at Verizon and Qwest are the highest among the local phone monopolies, which rule the directory assistance business by default.

10.   It would also own a related Yellow Pages operation and electronic directory business known as U S West Dex.