1.   As the new content ratings went into use on most networks this month, two defectors emerged, both on cable.

2.   - The advent, next year, of content ratings for TV shows.

3.   But its concerns also run counter to what appears to be parental apathy toward the TV content ratings system.

4.   Future uses of watermarks might include embedding information about content ratings into movies shown on cable channels.

5.   Iger also said he did not expect advertisers to change their purchasing decisions because of the content ratings alone.

6.   Like the universe itself, the content ratings will expand forever, or they will collapse, due to their own gravity, into a deadening crunch.

7.   Moonves said he was not worried overall about the effect of content ratings on CBS programs.

8.   NBC accepts the age labels but rejects the content ratings.

9.   News and sports likely will not be affected by either content ratings or the V-chip, but nobody knows that for sure.

10.   Politicians say networks have to give content ratings.