1.   As McLuhan himself knew, when you have nothing new to sell, the first thing you do is change the label.

2.   Bohemia Sekt has tried to beat the fraud first by changing its labels and now by investing in a new bottling plant.

3.   Earlier this year, Kirin said it would change the label of its flagship Lager Beer, brew it differently and overhaul marketing strategy.

4.   Last year, she changed her label from Lana of London to her own signature.

5.   Most bands perk up when they change labels, and the Stones made appropriate choices.

6.   Once again, I constructed a matrix including such choices as making Coke sweeter, launching a new brand, changing the label or leaving everything the same.

7.   Rodes changed the labels on his stevia products so that they conform to the strictest FDA regulations.

8.   Smugglers commonly change the labels on the cigars from Cubans to Hondurans, then repackage them in boxes from South America.

9.   The company changed warning labels and rewrote the instructions but did not notify the government, the commission said.

10.   The Food and Drug Administration and the manufacturers association differed sharply on what changing the labels will cost.