1.   It is important to recognise that professionals providing a service exert considerable influence on the fate of strategic change initiatives.

2.   Heckscher found that middle managers in troubled companies tended to regard change initiatives as confusing and intrusive.

3.   Introducing a major change initiative?

4.   Most people have limited tolerance for change initiatives, and branding and visioning exercises are no exception.

5.   Senior executives should enlist help from people at all levels who voluntarily come forward to participate in change initiatives.

6.   With all the transformation efforts going on these days, the workplace seems to have transmogrified into one continual change initiative.

7.   Good leaders recognise the importance of altering the thinking of people before they can implement change initiatives.