1.   Black also estimated RJR could more than offset the consumption and interest-rate costs of the settlement by cutting marketing on its Camel brand.

2.   RJR has also rolled out new advertising for its Camel brand and introduced a mentholated version of Camel as well.

3.   Since last year, R.J. Reynolds, through its Camel brand, has backed events in four cities.

4.   With the right strategy in place and its established Camel brand, expect a strong performance from Camlin in the future.