1.   Also, Ralph Lauren and Calvin Klein have spent millions more than Ms. Karan has on marketing to build name awareness.

2.   But advertisers argue that ad banners help them build brand awareness, even when consumers do not actually click on them.

3.   But one recurring challenge has been to build customer awareness of store brands, a problem Cherokee hopes to overcome.

4.   Companies see licensing as a low-risk way to build brand awareness, which can also bring in additional revenue.

5.   Enron will keep spending to build consumer awareness of the company as a brand name in power and gas sales, he said.

6.   Libert of Aequus, the consulting firm, predicted that one day regional or national real estate companies would build brand awareness, marketing themselves like any other business.

7.   National chain stores, after all, do not have to build brand awareness from scratch with expensive advertising.

8.   Not only should such programs generate good will, but they should also build awareness around what Monster does.

9.   Odwalla Chairman Greg Steltenpohl said the company received strong support from customers, and that the publicity following the E. coli outbreak actually helped build brand awareness.

10.   Public service announcements, which appear pro bono on behalf of organizations that promote safety, health and social causes, must engage the audience and build awareness.