71.   And personalization, like customer service, is interpreted differently by everyone who experiences it.

72.   And in the case of TIAC, customer service is the name of the game.

73.   And it has added cash registers and staff to improve customer service.

74.   And he thinks companies are starting to realize the need for better customer service.

75.   And like many cable companies, it is improving its customer service, paying customers if its technicians arrive at appointments late.

76.   And many builders are putting more resources into customer service and responsiveness after closing.

77.   And in customer service --an area where Nynex has lagged in the past -- its showing on ISDN did nothing to improve that reputation.

78.   And Old Navy, with its aggressive customer service, has operating costs that mirror its sister stores, analysts said.

79.   And it might not improve customer service, he added.

80.   And so the additional work is falling to remaining lottery workers who generally handle customer service and sales.