71.   Compaq, the largest PC maker, ranks third in the U.S. consumer market behind Packard Bell Electronics Inc. and Apple Computer Inc.

72.   CompuServe announced its new strategy in November when it reported a second-quarter loss and outlined plans to drop out of the consumer online market.

73.   CompuServe finally abandoned the U.S. consumer market to competitors in November, deciding to focus on business customers and the International market.

74.   CompuServe needs the money it will raise in the IPO for a costly fight for the consumer market.

75.   Compaq claimed the dual-branding distracted from its own identity in the consumer market.

76.   Costiglio said Time, which is owned by Time Warner Inc., had decided to sell the division because it wants to concentrate on the consumer market.

77.   Costiglio said Time wants to instead focus on the consumer publishing market.

78.   Cybex International also wants to make Cybex a brand name in the consumer market and penetrate the health club market with Trotter treadmills.

79.   Consumer markets.

80.   Dell was slow to aggressively court the broad consumer market, because inexperienced buyers can be costly when they tie up customer help lines.