61.   It may be necessary in any other type of personal injury case.

62.   In personal injury cases that element of damage which is common to all, physical injury, cannot as such be eliminated or ameliorated by an award of money.

63.   Nonetheless, the objective of the courts in the assessment of compensation in a personal injury case is the same as in any other case.

64.   That principle is the guiding principle in the assessment of damages in personal injuries cases.

65.   The allegation was that the defendants had supplied contaminated water to the plaintiffs thereby causing them personal injury.

66.   This action was for wrongful dismissal but the same principle applies in a claim for damages for personal injury.

67.   The first part of this book therefore looks at the broader business objectives and implications of being involved in a personal injury practice.

68.   Such changes in practice will have an impact on plaintiff personal injury lawyers already acting or trying to act in maximum severity cases.

69.   Study the profitability of your personal injury work over both the short term and long term.

70.   Look at different lawyers, types of personal injury work and types of clients.