61.   Some marketing experts wonder whether the day of the sweepstakes, like the appeal of the newsstand before it, may simply be waning.

62.   Some, like the University of California at San Diego, are bringing marketing experts onto their staffs to help them draw both students and employers into their offices.

63.   Some marketing experts are skeptical about the need for this innovation, even if it can be made to work properly.

64.   Some marketing experts believe that it is increasingly difficult to market a film directly to homosexual audiences.

65.   Some marketing experts scoff at this marketing approach.

66.   Such agreements are unusual because cities usually resist partnering with one company, airline marketing experts say.

67.   Teens may resent the effort to tag their collective psyche, but marketing experts and sociologists are keenly interested in the values and tastes of the coming generation.

68.   The cost and the service it provides impress marketing experts.

69.   The fact that the product is harder to get makes it more attractive, marketing experts say.

70.   The NFL about five years ago started to recognize the importance of the female audience, says marketing expert Jim Anderson.