31.   So changing their viewing habits is going to be difficult.

32.   Sports ratings at those levels are rare in this era of fragmented viewing habits.

33.   Surveys of American viewing habits should always be taken with the proverbial grain of salt.

34.   That sparked privacy concerns from people who did not like the idea of their TV making a midnight call to report their viewing habits.

35.   The company uses tracking technology to determine the viewing habits of Internet users, and send them advertisements targeted to their interests.

36.   The networks argue that such a drastic change in viewing habits is simply not plausible.

37.   The phenomenon is a prolonged version of what often happens when a big event like the Super Bowl or breaking news disrupts regular viewing habits.

38.   The series often hovers for weeks in a life-and-death limbo, its fate determined by the viewing habits of people it will never meet.

39.   The viewing habits of children.