31.   Visa is now the official sponsor of the Triple Crown, awarding a bonus to any horse that accomplishes the feat.

32.   Woodstock also does not have an official sponsor this time.

33.   Pele, who is the soccer spokesman for official sponsor MasterCard, hopes to see either Brazil or the United States win in Pasadena, California.

34.   Pepsi, which is not an official sponsor, earlier introduced a series of activities including hiring leading football stars as presenters.

35.   A marketing company handling the program for the city government has indicated some of the space could go to competitors of official Olympic sponsors.

36.   As the official sponsor and official bank for the Council for the next two years, the bank will sponsor activities, programmes and projects under the academy.

37.   Budweiser is an official sponsor.

38.   But away from the official sponsors and outlets, there is surprisingly little entrepreneurship to be found.

39.   Dunhill has also appeared prominently amid the football fervour as it is the official sponsor of the World Cup, bringing football matches live to Malaysian televisions every day.

40.   IOC rules prohibit corporate logos flying over Olympic venues, regardless of whether the company is an official sponsor.