31.   U.S. companies together can save billions of dollars by using corporate brands to exploit economies of scale in advertising and marketing.

32.   Corporate brand sales and productivity programs helped Kroger overcome sales losses caused by competitors and the sluggish economy, said Joseph Pichler, chairman and chief executive.

33.   They ranged from classics like Sesame Street to established corporate brands like Coca Cola.

34.   Volvo would retain its corporate brand for commercial vehicles and non-automotive products.

35.   Volvo retains its corporate brand for commercial vehicles and non-automotive products.