31.   But it may prove useful for Mexico as it sets out to change its image in the world, if not to change the world.

32.   But Jack Trout, a marketing consultant and author in Greenwich, Conn., said Lincoln has a way to go to change its image.

33.   But Schieffer admitted every step of the way that no image could be changed completely without a championship on the field.

34.   But the full-service firms are trying to change that image.

35.   But since joining the Giants last summer, Strawberry has vowed to change his image.

36.   But the Hokies are slowly changing their image.

37.   Cadillac, gone edgy and angular, is taking a risk as it attempts to change its image.

38.   Campaign gimmicks have long been a treasured ploy for Florida politicians who need to get attention or change an image.

39.   City fathers cried that the town had to change its image.

40.   Changing your image is never easy.