31.   That, he added, has more to do with building connections among people with common interests than building mass audiences of passive viewers.

32.   The company said it wanted to build its audience before trying to sell ads.

33.   The final critical marketing component is getting enough television exposure to build an audience.

34.   The fund would also be used to help build new audiences and to monitor compliance with the accord.

35.   The hiring, she noted, was planned before the recent surge in America Online traffic, but anything that builds audiences will help bring in advertising.

36.   The Gin Blossoms built an audience by constant touring.

37.   The key to attracting advertising dollars is building an audience on the scale provided by mainstream media.

38.   The move recognizes the growing importance of the Internet, both in building an audience for musicians and for selling music.

39.   The Web site, at www.farmclub.com, specializes in letting no-name bands build audiences.

40.   These sites do not traffic in pirated material but in music from independent artists who are worried more about building an audience than about preventing piracy.