21.   Sony hopes to lure viewers away from competitors such as rival Univision with new programming that focuses on the Hispanic experience in the United States.

22.   That took great strength of character, considering the mind-boggling effort that CBS, desperate to lure younger viewers with something glitzy, put into hyping the show.

23.   The e-mails lured viewers to a link with information on the shows.

24.   The men in charge of Olympic and convention coverage bled their spectacles of nasty old competition to lure female viewers.

25.   The point of the hype, of course, was to lure viewers of the miniseries into staying put for the local news.

26.   The strategy, another backfire, is meant to lure viewers into the last hour, in which there has been a fall-off in the ratings.

27.   They market the program intensely, on the Web and elsewhere, and then try to lure viewers to make purchases.

28.   They lured viewers with half-baked fantasies about oral sex in the Oval Office.

29.   Viewers are lured by its positive stories that play like biblically inspired lessons on contemporary life.

30.   What it does is enhance the likeness of the pieces, and it lures the viewer in for a closer look.