21.   Ogilvy adds Advantix to assignments that include disposable cameras and photofinishing as well as the corporate brand campaign.

22.   Several Bay Area corporate brand experts and securities analysts think that BankAmerica will be the surviving name.

23.   Silverstein shares with Jeff Goodby the duties of chairman and creative director at Goodby, Silverstein, the Omnicom Group agency that handles the lead corporate brand assignment.

24.   SmithKline Beecham, for example, now uses its corporate brand to support all its products.

25.   Ten months later, the worldwide corporate brand assignment followed.

26.   The admirable Tiger Woods walks the fairways wearing a corporate brand over his forehead.

27.   The corporate brand tool kit will not by itself identify all the problems a company is likely to have with a corporate brand.

28.   The lettering, meanwhile, gradually composes itself into the image of a corporate brand.

29.   The most successful corporate brands are universal and so paradoxically facilitate differences of interpretation that appeal to different groups.

30.   To effectively build a corporate brand, executives need to identify where their strategic stars fall out of line.