11. Rumors have surfaced throughout the year that Volvo was looking at Deere, Case, Navistar, Cummins Engines and other players in the truck market. 12. Siemens Automotive, owned by the German industrial company, is working on a different approach for the truck market. 13. Some analysts, however, say such comparisons are misleading because Volkswagen is just a car company while Daimler is more diversified and dominates the truck market. 14. Some analysts said Chrysler may be overly aggressive in its plans, especially as the light truck market has shown signs of cooling off. 15. Taking significant market share away from Ford and GM will be difficult for Nissan or Toyota, however, because brand loyalty is strong in the full-size truck market. 16. The automaker said its share of the U.S. car and truck market will rise by about one percentage point because of redesigned versions of some of its cars. 17. The company now controls one third of the U.S. tow truck market, more than twice as much as its nearest rival Jerr-Dan Corp. 18. The compact Tacoma is not faring quite as well, which may indicate that the small- truck market has peaked. 19. The light truck market, however, is still boiling. 20. The truck market has certainly changed in recent times. |