11.   Customers were treated to free doughnuts, coffee and coupons for hardware.

12.   Delta Air Lines once had a reputation for treating every customer with Southern courtesy.

13.   Dentists opposed the program because it would have treated paying customers while serving indigent clients.

14.   Customers are no longer treated with the same deference, he said.

15.   Customers are treated like props, almost indistinguishable from the seats they occupy.

16.   Dennis McCauley, director of marketing for Colonial Acres, said he goes to great lengths to treat would-be customers fairly.

17.   Employers at one time insisted that employees treat customers with respect, genuine interest and quick service.

18.   Everyone in the business needs to be taught and practice how to treat every customer superbly.

19.   Every customer was treated equally.

20.   First, if workers treat customers well, there is a better chance that they will come back, thereby boosting revenues.