11.   And there is what Mathew Greenwald, a market researcher who polls people on retirement issues, calls the sociability aspect.

12.   As more and more women have entered the workforce, clothing preferences have changed, according to NPD Group market researchers.

13.   At least that was the major reason behind explosive growth in worldwide personal computer shipments last year, according to an unpublished report by market researcher Dataquest Inc.

14.   -- Ken McGee, an analyst at market researcher Gartner Group.

15.   A spokeswoman for market researcher Jupiter Communications in New York said no figures related to the current holiday season will be available before next week.

16.   But auto industry market researchers now say that the younger a person is, the more enthusiastic he or she is about sport utility vehicles.

17.   But this year, according to market researchers, the majority of computer shoppers will be first-time PC buyers.

18.   Designers and market researchers most commonly cite video games, with their emphasis on violence and exotic yet menacing shapes for androids, space aliens and other threats.

19.   Early this year, market researchers headed into playgrounds, skate parks and video arcades throughout Chicago looking for what they called alpha pups.

20.   FileMaker Pro and ClarisWorks consistently rank high in terms of performance and value among small-business users, according to San Jose-based market researcher Dataquest.