1. The drinks industry circulates briefing packs consisting of audio and visual material to its target groups. 2. The drinks industry has made a gesture towards reducing alcohol misuse by setting up a research group. 3. The drinks industry supports and reinforces these campaigns. 4. It is however essential for the drinks industry to ensure that its advertising campaigns do not target vulnerable groups such as young people. 5. Most studies fail to balance the costs with the benefits -- the economic contribution of the drinks industry through job creation, taxation and export earnings. 6. On the benefits side, the drinks industry worldwide contributes vast amounts to national economies in the form of jobs, investment, exports and tax revenues. 7. What is the drinks industry doing to combat alcohol abuse? |
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