1. The network is trying to attract younger viewers. 2. And CNN is becoming increasingly attractive to younger viewers, whom advertisers most covet. 3. And both were potent among those precious younger viewers. 4. Another broadcast network that endured a painful season was CBS, which failed in a strategy to replace its traditional older audience with younger viewers. 5. And TV advertisers particularly covet younger viewers. 6. As for the influence of younger viewers, the answer is as simple as economics. 7. At the same time, though, he said CBS hopes to capture younger viewers during the Olympics and keep them with shows more skewed to youth. 8. Attracting younger viewers can be tricky. 9. ABC, a close second last year, fell off sharply, and CBS improved its ratings but lost ground among younger viewers, whom advertisers prefer. 10. According to the reports, ABC is interested an entertainment program in the time period, which can attract younger viewers, more appealing to advertisers. |