1.   As price deflation has rippled through the Chinese economy, consumers have been more reluctant than ever to pay extra for an upscale brand.

2.   Celebrity also gives Royal Caribbean a more upscale brand.

3.   Celebrity also gives Royal Caribbean a more upscale brand than may prove effective in snaring baby boomers.

4.   Celebrity also gives Royal Caribbean a more upscale brand that may prove effective in snaring baby boomers as they age.

5.   General Cigar Holdings Inc. said it will start selling a new version of its upscale Cohiba cigar brand later this week.

6.   Hall, the analyst, envisions Hyundai as the more upscale brand, and its vehicles have already drifted into higher price ranges.

7.   He repositioned Shiner as an upscale brand.

8.   Less upscale brands are also capitalizing on the rising demand, and that has brought the price of those vehicles closer to the luxury-car level.

9.   That leaves upscale brands like Evian and Perrier with the challenge of trying to keep up.

10.   This trend of automakers cloning their niche-market upscale brands to provide vehicles for their mass-market nameplates is quite common.