1.   After consumers balked at that taste change, Coke quickly had to bring back the old flavor under the Coca-Cola Classic name.

2.   Keeping a brand lively is a challenge in the beverage business, especially as consumer tastes change.

3.   Some industry analysts say sales of light trucks, especially sport utility vehicles, could slow as the Baby Boomers age and their tastes change.

4.   Tastes change, and historians are fickle and partial to their own generations.

5.   They also predict that the popularity of the drinks will decline as consumer tastes change.