1.   A celebrity with a squeaky clean public image.

2.   Beside the broadest possible appeal, golf also offers MasterCard the right demographics, plenty of growth potential and athletes with a mostly squeaky clean image.

3.   Even Ma, a former justice minister running on a squeaky clean image, freely admitted to exceeding spending limits.

4.   While popular among voters for his squeaky clean image, he lacked his own power base within the conservative party and was largely seen as ineffectual.