1.   But they expect Frito-Lay, with its marketing muscle, to give credibility to an entire new mainstream lower-fat snack category.

2.   The company has asked the FDA for approval to extend the salty snack category to microwave popcorn.

3.   These could be split among several kids, and would give variety in the snack category.

4.   Leo Burnett of Oslo won the snack category for an ad for Jaap Energy Bar.