1.   That free magazine subscription they offer is just a sales gimmick to get you to buy their product.

2.   Advocates insist that the warranties are not sales gimmicks but community services.

3.   All toy companies are constantly seeking new sales gimmicks.

4.   Free hot dogs and other sales gimmicks borrowed from Bill Veeck and Charles Finley, Barnumesque owners of an earlier era, have failed to lure back the fans.

5.   Has a treasured icon been transmogrified as a sales gimmick?

6.   So exactly how much did he make with the aid of his reptile sales gimmick?