1. Opponents claim the millionaire publisher is trying to buy votes with his fat checkbook. 2. Indeed, Beckman and Conde Nast are pursuing on a large scale what other publishers are trying to do throughout the industry. 3. Many publishers are trying new strategies to keep control of their materials in the new media, where the rules are still untested. 4. Newspaper publishers have long tried experiments to increase revenue, just as they have long made financial investments in their communities. 5. Now a New Jersey publisher is trying to copy that success in print. 6. Other publishers are trying to capitalize on the current moment in a variety of ways. 7. Publishers are trying to absorb some of the cost. 8. Publishers are trying to take advantage of this heretofore untapped market with reams of titles, everything from journals to religious-themed fiction. 9. Publishers are trying to adjust to the post-consolidation scenario. 10. Several publishers have tried to introduce fashion and beauty magazines aimed at African-American women, Hispanic women or Asian women. |