1.   The magazine publisher had always hoped that supply-side guru Jack Kemp would head the Republican ticket.

2.   The publisher hopes the flashy cover will candy up the novel for impulse buyers.

3.   Comic book die-hards appreciate that, but publishers hope that passion goes beyond the comics shop doors.

4.   Many online magazine publishers hope the industry eventually will be able to charge subscriptions for Webzines.

5.   Now publishers are hoping that consumers will pay to read books on their computers and portable devices.

6.   Online publishers hope their retreat to old media and embrace of new technologies will let them stick around long enough to exploit that trend.

7.   Publishers are hoping college students will be different.

8.   Publishers are hoping that Thomson will make the new devices affordable enough to become popular.

9.   Publishers hope to reverse a decade of circulation losses.

10.   Publishers hope such a database would have wide appeal.