1.   The President made a personal appeal to the terrorists.

2.   Yet from a slightly deeper level, it can also make a more personal appeal.

3.   The Swedish Prime Minister, Ingvar Carlsson, had made a personal appeal for clemency to Saddam Hussein.

4.   Although they made it clear that prosecutors could ultimately seek the death penalty against Rudolph, federal officials issued a highly personal appeal for him to turn himself in.

5.   And some Clinton allies did try personal appeals.

6.   Atlanta-based NAPA, for example, became a sponsor of Winston Cup driver Michael Waltrip after a personal appeal from Earnhardt.

7.   Beyond the personal appeals, Gore and his lieutenants have enlisted big-name surrogates like Cuomo, who made the case on television Friday, and Carter.

8.   -- Mayor Jordan has made personal appeals to the movie and TV industries.

9.   A more detached observer might say that McCain became the most popular politician in America on the strength of his own personal appeal.

10.   Bush also scored points in the polls for leadership, likability and personal appeal.