1.   A three-fourths requirement for entrance clearly indicates that marketing wizards are not in charge at Cooperstown.

2.   Score one for the folks who believe the marketing wizards who gave America the Mouseketeers have become conscienceless profiteers.

3.   The purchase of that classic hook symbolizes the brilliant way that Microsoft marketing wizards have managed to transmogrify a technological molehill into the Mount McKinley of software.

4.   This was the heyday of marketing wizard Alfred Sloan, after all.